bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

personal:sketches

personal: 3D grid.

omega:world cup of golf

omega: The players.

omega:2008 olympics

omega: Omega ambassador Cindy Crawford opens a new store.

personal:donate a dollar

personal: Billboard inviting the public to donate a dollar using their cell phone.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

omega:2008 olympics

omega: Consumers are able to scroll through the stories.

omega:world cup of golf

omega: Larry and Stephen Urquhart - CEO of Omega Watches.

personal:gus

personal: Letterpress birth card for baby Gus.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

omega:world cup of golf

omega: Single page global print.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

omega:world cup of golf

omega: We designed the hats.

omega:2008 olympics

omega: 1979 - The first time China invited a non-Chinese company to time a national sporting event.

omega:which watch?

omega: The catalogue consisted of 20 watches printed on transparent acetate, allowing consumers to try the watches again in the comfort of their own home.

personal:old skool toolz

personal: Scalpel.

logo:play

logo: Identity for Play Decor.

personal:old skool toolz

personal: Scissors.

omega:007

omega: Testing materials and LED's.

personal:mini

personal: Kaleidoscopic Mini. This was a print idea for the Mini pitch at 180 Amsterdam. Unfortunately, it was never made.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

personal:sketches

personal: 3D grid.

omega:2008 olympics

omega: 1960 - Muhammad Ali takes home his first gold medal at the age of 18.

bmw:mud

bmw: The race photographer.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

bmw:mud

bmw: Intermot 2009.

omega:world cup of golf

omega: Larry and his extended family. Individual country pins.

logo:nimbuzz

logo: Nimbuzz mobile app.

bmw:g450x shoot

bmw: Erzberg, Austria. 2008. Photography by Matthijs van Roon.

personal:gesundheit

personal: jeroen hofman.

adidas:fed kits

adidas: FederatioFederation kits. CW: James Fitt. AD: Ben Bartels.n kits. CW: James Fitt. AD: Ben Bartles.

omega:007

omega: James Bond - Quantum of Solace modular retail system.

adidas:boston marathon 07

adidas: Reasons to run. AD: James Sadler. CW: James Sadler.

omega:2008 olympics

omega: The campaign logo was inspired by a traditional Chinese stamp.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

adidas:boston marathon 07

adidas: Reason no. 1440.

adidas:running fw08

adidas: adiStar Revolt.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

omega:2008 olympics

omega: Campaign logo pin.

personal:gesundheit

personal: Mark Brumell.

omega:world cup of golf

omega: Larry in action. He was used as the official ball marker for the World Cup.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

omega:007

omega: Modular POS system. AD/Design: James Sadler & Richard Harrington. 3D: Nigel Upchurch.

bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

omega:2008 olympics

omega: Download section.

omega:world cup of golf

omega: The players.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

omega:2008 olympics

omega: A run of 3500 sets were produced.

adidas:jabulani

adidas: Jabulani. CW: James Fitt. AD: Alan von Lutzau & Kay Schalker.

omega:2008 olympics

omega: Retail.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

eurobest:euroworst

eurobest: Eurobest advertising festival print.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

personal:old skool toolz

personal: Sharpener.

adidas:boston marathon 07

adidas: Congratulations ad.

personal:oscar

personal: Sketch.

omega:2008 olympics

omega: Online. The Beijing Olympics microsite.

omega:2008 olympics

omega: Beijing outdoor.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

omega:2008 olympics

omega: Beijing Olympics 2008. AD: James Sadler. CW: Hal Kirkland.

omega:rio 2016

omega: Rio 2016 Olympic Games. AD: James Sadler. CW: James Fitt.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

adidas:microbounce

adidas: Microbounce SS07. AD: James Sadler & Rosita Rawnsly-Mason. CW: Stacey Lee.

adidas:boston marathon 07

adidas: Reason no. 9270.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

adidas:12th man

adidas: 12th Man. CW: James Fitt. AD: Alan von Lutzau & Ben Bartels.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

personal:old skool toolz

personal: What the t-shirt says.

logo:taxi - 20

logo: Logo design for TAXI's 20th anniversary.

telus:toys

telus: Get the toy you really want. CD: James Sadler. AD/Design: Christian Steffan & Hira Gomez.

omega:2008 olympics

omega: 2008 - The world famous bird's nest-inspired stadium.

eurobest:euroworst

eurobest: Eurobest advertising festival print.

omega:2008 olympics

omega: Press pack.

logo:play

logo: Identity for Play Decor.

adidas:microbounce

adidas: We designed a series of unfortunate characters based on the cells in the heel of the shoe and documented their failed attempts at trying to make it into the bounce squad.

personal:old skool toolz

personal: Fountain pen.

bmw:mud

bmw: Mud. AD: James Sadler. CW: Ben Bartels.

bmw:park it

bmw: Try before you buy. AD: James Sadler. CW: Hal Kirkland.

personal:gesundheit

personal: Mark Brumell.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

personal:gus

personal: Letterpress birth card for baby Gus.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

adidas:microbounce

adidas: Print: Fear.

adidas:running fw08

adidas: adiStar Ride.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

logo:nimbuzz

logo: Nimbuzz mobile app.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

omega:world cup of golf

omega: Team South Africa.

personal:gesundheit

personal: Creative Review. Click here to read the article.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

personal:gus

personal: Job done.

personal:old skool toolz

personal: Pencil.

omega:rio 2016

omega: Rio 2016 Olympic Games. AD: James Sadler. CW: James Fitt.

omega:007

omega: Prototype: Stage 2 - Screen print design.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

omega:2008 olympics

omega: Beijing outdoor.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

personal:mini

personal: Print in situ.

omega:007

omega: James Bond - Quantum of Solace modular retail system.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

*new:

*new: 

personal:eye swapping

personal: An eye for an eye. A quick experiment in eye swapping.

eurobest:euroworst

eurobest: Eurobest advertising festival print.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

personal:sketches

personal: USA.

adidas:microbounce

adidas: Character development.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

logo:play

logo: Identity for Play Decor.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

personal:symmetry

personal: An interesting experiment in symmetry.

bmw:g450x shoot

bmw: Erzberg, Austria. 2008. Photography by Matthijs van Roon.

adidas:running fw08

adidas: Supernova Riot.

omega:which watch?

omega: Which watch? AD: James Sadler.

logo:play

logo: Identity for Play Decor.

personal:sketches

personal: Square.

adidas:running fw08

adidas: adiStar Revolt.

personal:sketches

personal: Wind your neck in.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

bmw:g450x shoot

bmw: Erzberg, Austria. 2008. Photography by Matthijs van Roon.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

*new:

*new: 

telus:toys

telus: Get the toy you really want. CD: James Sadler. AD/Design: Christian Steffan & Hira Gomez.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

adidas:12th man

adidas: 12th Man. CW: James Fitt. AD: Alan von Lutzau & Ben Bartels.

bmw:park it

bmw: Transparent cards.

personal:mini

personal: Outdoor in situ.

bmw:park it

bmw: Demo.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

personal:symmetry

personal: An interesting experiment in symmetry.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

personal:gesundheit

personal: Gesundheit was picked up by Shots Magazine. Issue 120.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

*new:

*new: 

personal:donate a dollar

personal: Just imagine if every man, woman and child in Canada gave a dollar to support the relief effort currently taking place in Japan following the devastating earthquake and tsunami of March 11? Together, we would raise over $30million.

*new:

*new: 

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

omega:which watch?

omega: Historic stories from the ATL campaign to further engage the consumer with the brand.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

personal:sketches

personal: Do one pencil.

telus:paws

telus: OOH installation for TELUS / Rethink Breast Cancer awareness.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

*new:

*new: 

*new:

*new: 

omega:world cup of golf

omega: We designed the signage.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:microbounce

adidas: Print: Dejected.

omega:007

omega: Testing materials and LED's.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

omega:2008 olympics

omega: A few famous faces in front of our artwork.

personal:gus

personal: Letterpress birth card for baby Gus.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

omega:007

omega: Prototype: Stage 1 with LED ring.

bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

adidas:microbounce

adidas: Character development.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

personal:oscar

personal: Line work & colour.

omega:2008 olympics

omega: Beijing airport retail.

adidas:12th man

adidas: 12th Man. CW: James Fitt. AD: Alan von Lutzau & Ben Bartels.

personal:sketches

personal: Square.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

personal:sketches

personal: Square.

omega:rio 2016

omega: Rio 2016 Olympic Games. AD: James Sadler. CW: James Fitt.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

adidas:microbounce

adidas: Print: Anger.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

personal:mini

personal: Outdoor in situ.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

personal:gus

personal: Letterpress birth card for baby Gus.

bmw:g450x shoot

bmw: Erzberg, Austria. 2008. Photography by Matthijs van Roon.

personal:symmetry

personal: An interesting experiment in symmetry.

adidas:boston marathon 07

adidas: Reason no. 11095.

omega:2008 olympics

omega: Retail bag.

adidas:running fw08

adidas: Running FW08. CD: Paulo Martins & Carlos Funari. AD: James Sadler.

omega:world cup of golf

omega: Team Argentina.

bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

personal:gesundheit

personal: Gesundheit was picked up by Shots Magazine. Issue 120.

personal:gus

personal: Letterpress birth card for baby Gus.

personal:gus

personal: Letterpress birth card for baby Gus.

adidas:microbounce

adidas: First 3D render of our angry cell.

personal:sketches

personal: Pencil.

bmw:mud

bmw: The rider's girlfriend.

omega:2008 olympics

omega: 1952 - Emil Zatopek becomes the first and only athlete to win the 5000m, 10000m and the marathon.

personal:gesundheit

personal: jeroen hofman.

personal:oscar

personal: Job done.

dhl:speed of yellow

dhl: Speed of Yellow. Concept, scripts & art direction: James Sadler & Dan Brooks. 2011 Express campaign. The biggest in DHL's history. The following stills were taken from the making of film. To see the spot, Click here.

omega:2008 olympics

omega: Print. 1895 - Omega supplied watches to Chinese railway engineers.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

personal:symmetry

personal: An interesting experiment in symmetry.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

bmw:g450x shoot

bmw: Erzberg, Austria. 2008. Photography by Matthijs van Roon.

omega:2008 olympics

omega: 1948 - Dutch mother of two, Fanny Blankers Koen a.k.a. The Flying Housewife, takes home four gold medals from post war Olympic Games in London.

personal:gesundheit

personal: Swine-flu or H1N1 virus was everywhere in 2009. I was sick of it. So sick in fact, I decided to ask creatives from all over the world to submit their artistic interpretation of a sneeze. The following pages display the results of a very simple idea. A big thank you to all the artists that took part. You can read more about the project and how it's developing here.

omega:2008 olympics

omega: Pin box lid.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. Book design: Alan von Lutzau. D&AD in book and One Show in book.

adidas:12th man

adidas: 12th Man. CW: James Fitt. AD: Alan von Lutzau & Ben Bartels.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

personal:donate a dollar

personal: Automated SMS response.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

omega:2008 olympics

omega: The scroll flips vertical for the product section.

omega:world cup of golf

omega: World Cup of Golf. AD/Design: James Sadler.

omega:2008 olympics

omega: 1932 - Omega and China enter their first Olympic Games.

logo:nimbuzz

logo: Nimbuzz mobile app.

omega:world cup of golf

omega: We designed the bibs.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

personal:old skool toolz

personal: OLD SKOOL TOOLZ pays homage to an array of once essential instruments. Hopefully, the artwork will find its way onto a series of hand-made t-shirts.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

bmw:s1000rr superbike

bmw: S1000RR. AD: James Sadler. CW: James Sadler.

personal:gif gurner

personal: gif gurner

bmw:mud

bmw: The race official.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

omega:world cup of golf

omega: The legendary Colin Montgomery.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

bmw:g450x shoot

bmw: G450X. AD: James Sadler. Photography: Matthijs van Roon.

personal:gesundheit

personal: jeroen hofman.

*new:

*new: 

omega:2008 olympics

omega: This global campaign was translated into more than 20 languages.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:running fw08

adidas: adiStar Ride.

personal:gus

personal: Letterpress birth card for baby Gus.

bmw:park it

bmw: Transparent cards.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

bmw:g450x shoot

bmw: Erzberg, Austria. 2008. Photography by Matthijs van Roon.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

omega:2008 olympics

omega: Scroll calendar.

personal:symmetry

personal: An interesting experiment in symmetry.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt. Illustrator: Martijn Rijven.

personal:gesundheit

personal: Mark Brumell.

logo:play

logo: Identity for Play Decor.

bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

personal:gus

personal: Letterpress birth card for baby Gus.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt. Illustrator: Martijn Rijven.

bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

omega:world cup of golf

omega: The famous cup.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt. Illustrator: Martijn Rijven.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

*new:

*new: 

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

omega:2008 olympics

omega: Olympic pin set artwork.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

personal:gus

personal: Letterpress birth card for baby Gus.

adidas:12th man

adidas: 12th Man. CW: James Fitt. AD: Alan von Lutzau & Ben Bartels.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.