personal:gesundheit

personal: Gesundheit was picked up by Shots Magazine. Issue 120.

personal:old skool toolz

personal: Scalpel.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

bmw:park it

bmw: Try before you buy. AD: James Sadler. CW: Hal Kirkland.

omega:2008 olympics

omega: Beijing outdoor.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

logo:play

logo: Identity for Play Decor.

*new:

*new: 

*new:

*new: 

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

omega:2008 olympics

omega: Omega ambassador Cindy Crawford opens a new store.

adidas:running fw08

adidas: adiStar Ride.

bmw:g450x shoot

bmw: G450X. AD: James Sadler. Photography: Matthijs van Roon.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

personal:gus

personal: Letterpress birth card for baby Gus.

adidas:microbounce

adidas: Print: Anger.

eurobest:euroworst

eurobest: Eurobest advertising festival print.

bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

personal:old skool toolz

personal: Pencil.

omega:2008 olympics

omega: Beijing outdoor.

adidas:running fw08

adidas: Supernova Riot.

personal:gus

personal: Letterpress birth card for baby Gus.

omega:which watch?

omega: Historic stories from the ATL campaign to further engage the consumer with the brand.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

personal:sketches

personal: Do one pencil.

omega:world cup of golf

omega: Larry and his extended family. Individual country pins.

eurobest:euroworst

eurobest: Eurobest advertising festival print.

*new:

*new: 

omega:2008 olympics

omega: Retail bag.

adidas:microbounce

adidas: First 3D render of our angry cell.

bmw:mud

bmw: Intermot 2009.

omega:2008 olympics

omega: 1960 - Muhammad Ali takes home his first gold medal at the age of 18.

omega:2008 olympics

omega: 1979 - The first time China invited a non-Chinese company to time a national sporting event.

bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

omega:2008 olympics

omega: A run of 3500 sets were produced.

omega:007

omega: Modular POS system. AD/Design: James Sadler & Richard Harrington. 3D: Nigel Upchurch.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

logo:nimbuzz

logo: Nimbuzz mobile app.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:microbounce

adidas: Character development.

adidas:12th man

adidas: 12th Man. CW: James Fitt. AD: Alan von Lutzau & Ben Bartels.

personal:gus

personal: Letterpress birth card for baby Gus.

omega:2008 olympics

omega: Scroll calendar.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

personal:gus

personal: Letterpress birth card for baby Gus.

omega:world cup of golf

omega: The players.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

adidas:boston marathon 07

adidas: Reason no. 9270.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

omega:2008 olympics

omega: 1952 - Emil Zatopek becomes the first and only athlete to win the 5000m, 10000m and the marathon.

bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

adidas:boston marathon 07

adidas: Reason no. 1440.

adidas:12th man

adidas: 12th Man. CW: James Fitt. AD: Alan von Lutzau & Ben Bartels.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

omega:2008 olympics

omega: Press pack.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

personal:gesundheit

personal: jeroen hofman.

adidas:12th man

adidas: 12th Man. CW: James Fitt. AD: Alan von Lutzau & Ben Bartels.

logo:play

logo: Identity for Play Decor.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:microbounce

adidas: Print: Fear.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt. Illustrator: Martijn Rijven.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

personal:gesundheit

personal: Mark Brumell.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

personal:sketches

personal: Wind your neck in.

adidas:microbounce

adidas: Microbounce SS07. AD: James Sadler & Rosita Rawnsly-Mason. CW: Stacey Lee.

personal:sketches

personal: Pencil.

personal:mini

personal: Print in situ.

personal:gus

personal: Job done.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

omega:world cup of golf

omega: Team South Africa.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

personal:sketches

personal: 3D grid.

personal:symmetry

personal: An interesting experiment in symmetry.

bmw:g450x shoot

bmw: Erzberg, Austria. 2008. Photography by Matthijs van Roon.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:boston marathon 07

adidas: Congratulations ad.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

personal:symmetry

personal: An interesting experiment in symmetry.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

omega:world cup of golf

omega: Team Argentina.

personal:gus

personal: Letterpress birth card for baby Gus.

bmw:g450x shoot

bmw: Erzberg, Austria. 2008. Photography by Matthijs van Roon.

omega:2008 olympics

omega: This global campaign was translated into more than 20 languages.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

eurobest:euroworst

eurobest: Eurobest advertising festival print.

bmw:s1000rr superbike

bmw: S1000RR. AD: James Sadler. CW: James Sadler.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

omega:007

omega: Prototype: Stage 1 with LED ring.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

omega:which watch?

omega: The catalogue consisted of 20 watches printed on transparent acetate, allowing consumers to try the watches again in the comfort of their own home.

omega:world cup of golf

omega: We designed the signage.

personal:gus

personal: Letterpress birth card for baby Gus.

logo:nimbuzz

logo: Nimbuzz mobile app.

omega:2008 olympics

omega: A few famous faces in front of our artwork.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

omega:2008 olympics

omega: The scroll flips vertical for the product section.

bmw:park it

bmw: Demo.

personal:sketches

personal: Square.

personal:eye swapping

personal: An eye for an eye. A quick experiment in eye swapping.

omega:2008 olympics

omega: Download section.

personal:donate a dollar

personal: Automated SMS response.

adidas:microbounce

adidas: Character development.

bmw:park it

bmw: Transparent cards.

personal:gesundheit

personal: Mark Brumell.

personal:symmetry

personal: An interesting experiment in symmetry.

*new:

*new: 

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

omega:world cup of golf

omega: The players.

logo:play

logo: Identity for Play Decor.

adidas:running fw08

adidas: Running FW08. CD: Paulo Martins & Carlos Funari. AD: James Sadler.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

bmw:g450x shoot

bmw: Erzberg, Austria. 2008. Photography by Matthijs van Roon.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

logo:nimbuzz

logo: Nimbuzz mobile app.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

personal:gus

personal: Letterpress birth card for baby Gus.

omega:2008 olympics

omega: Retail.

personal:symmetry

personal: An interesting experiment in symmetry.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt. Illustrator: Martijn Rijven.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

omega:2008 olympics

omega: Pin box lid.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

logo:taxi - 20

logo: Logo design for TAXI's 20th anniversary.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

omega:2008 olympics

omega: Beijing airport retail.

*new:

*new: 

omega:world cup of golf

omega: We designed the hats.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

bmw:park it

bmw: Transparent cards.

personal:sketches

personal: USA.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

personal:gesundheit

personal: Swine-flu or H1N1 virus was everywhere in 2009. I was sick of it. So sick in fact, I decided to ask creatives from all over the world to submit their artistic interpretation of a sneeze. The following pages display the results of a very simple idea. A big thank you to all the artists that took part. You can read more about the project and how it's developing here.

omega:world cup of golf

omega: We designed the bibs.

bmw:mud

bmw: The race photographer.

*new:

*new: 

omega:2008 olympics

omega: Consumers are able to scroll through the stories.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

omega:which watch?

omega: Which watch? AD: James Sadler.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

adidas:boston marathon 07

adidas: Reasons to run. AD: James Sadler. CW: James Sadler.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

personal:gesundheit

personal: jeroen hofman.

personal:gesundheit

personal: jeroen hofman.

personal:symmetry

personal: An interesting experiment in symmetry.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

omega:2008 olympics

omega: Print. 1895 - Omega supplied watches to Chinese railway engineers.

bmw:g450x shoot

bmw: Erzberg, Austria. 2008. Photography by Matthijs van Roon.

adidas:microbounce

adidas: Print: Dejected.

personal:oscar

personal: Job done.

personal:donate a dollar

personal: Just imagine if every man, woman and child in Canada gave a dollar to support the relief effort currently taking place in Japan following the devastating earthquake and tsunami of March 11? Together, we would raise over $30million.

telus:toys

telus: Get the toy you really want. CD: James Sadler. AD/Design: Christian Steffan & Hira Gomez.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

omega:007

omega: Prototype: Stage 2 - Screen print design.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

personal:gesundheit

personal: Creative Review. Click here to read the article.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

personal:gif gurner

personal: gif gurner

bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

telus:paws

telus: OOH installation for TELUS / Rethink Breast Cancer awareness.

omega:rio 2016

omega: Rio 2016 Olympic Games. AD: James Sadler. CW: James Fitt.

dhl:speed of yellow

dhl: Speed of Yellow. Concept, scripts & art direction: James Sadler & Dan Brooks. 2011 Express campaign. The biggest in DHL's history. The following stills were taken from the making of film. To see the spot, Click here.

personal:gesundheit

personal: Gesundheit was picked up by Shots Magazine. Issue 120.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. Book design: Alan von Lutzau. D&AD in book and One Show in book.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

personal:gus

personal: Letterpress birth card for baby Gus.

omega:007

omega: James Bond - Quantum of Solace modular retail system.

personal:sketches

personal: 3D grid.

*new:

*new: 

personal:old skool toolz

personal: Scissors.

telus:toys

telus: Get the toy you really want. CD: James Sadler. AD/Design: Christian Steffan & Hira Gomez.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

omega:world cup of golf

omega: Single page global print.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:microbounce

adidas: We designed a series of unfortunate characters based on the cells in the heel of the shoe and documented their failed attempts at trying to make it into the bounce squad.

personal:mini

personal: Outdoor in situ.

bmw:mud

bmw: The rider's girlfriend.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

*new:

*new: 

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

omega:world cup of golf

omega: The famous cup.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt. Illustrator: Martijn Rijven.

logo:play

logo: Identity for Play Decor.

bmw:mud

bmw: Mud. AD: James Sadler. CW: Ben Bartels.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

personal:sketches

personal: Square.

adidas:running fw08

adidas: adiStar Revolt.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

personal:old skool toolz

personal: Sharpener.

omega:rio 2016

omega: Rio 2016 Olympic Games. AD: James Sadler. CW: James Fitt.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

personal:donate a dollar

personal: Billboard inviting the public to donate a dollar using their cell phone.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

omega:rio 2016

omega: Rio 2016 Olympic Games. AD: James Sadler. CW: James Fitt.

omega:world cup of golf

omega: World Cup of Golf. AD/Design: James Sadler.

personal:old skool toolz

personal: What the t-shirt says.

omega:007

omega: James Bond - Quantum of Solace modular retail system.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

personal:gesundheit

personal: Mark Brumell.

omega:2008 olympics

omega: Beijing Olympics 2008. AD: James Sadler. CW: Hal Kirkland.

personal:mini

personal: Kaleidoscopic Mini. This was a print idea for the Mini pitch at 180 Amsterdam. Unfortunately, it was never made.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:jabulani

adidas: Jabulani. CW: James Fitt. AD: Alan von Lutzau & Kay Schalker.

omega:2008 olympics

omega: Olympic pin set artwork.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

omega:world cup of golf

omega: Larry and Stephen Urquhart - CEO of Omega Watches.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

personal:old skool toolz

personal: OLD SKOOL TOOLZ pays homage to an array of once essential instruments. Hopefully, the artwork will find its way onto a series of hand-made t-shirts.

bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

personal:gus

personal: Letterpress birth card for baby Gus.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

personal:oscar

personal: Line work & colour.

adidas:boston marathon 07

adidas: Reason no. 11095.

omega:2008 olympics

omega: The campaign logo was inspired by a traditional Chinese stamp.

adidas:12th man

adidas: 12th Man. CW: James Fitt. AD: Alan von Lutzau & Ben Bartels.

adidas:running fw08

adidas: adiStar Revolt.

omega:2008 olympics

omega: Campaign logo pin.

omega:world cup of golf

omega: Larry in action. He was used as the official ball marker for the World Cup.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

personal:mini

personal: Outdoor in situ.

omega:2008 olympics

omega: 1932 - Omega and China enter their first Olympic Games.

logo:play

logo: Identity for Play Decor.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

personal:sketches

personal: Square.

omega:007

omega: Testing materials and LED's.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

personal:oscar

personal: Sketch.

omega:2008 olympics

omega: Online. The Beijing Olympics microsite.

adidas:running fw08

adidas: adiStar Ride.

bmw:g450x shoot

bmw: Erzberg, Austria. 2008. Photography by Matthijs van Roon.

omega:2008 olympics

omega: 1948 - Dutch mother of two, Fanny Blankers Koen a.k.a. The Flying Housewife, takes home four gold medals from post war Olympic Games in London.

bmw:mind maps

bmw: Mind maps. AD/Design: James Sadler & Martin Terhart. Gold Clio for design.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

bmw:g450x shoot

bmw: Erzberg, Austria. 2008. Photography by Matthijs van Roon.

bmw:mud

bmw: The race official.

bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

omega:world cup of golf

omega: The legendary Colin Montgomery.

bmw:unstoppable

bmw: UNSTOPPABLE. Global rebranding. AD/Design: James Sadler, Alan von Lutzau, Martin Terhart & Ben Bartels. Eurobest Bronze. One Show nomination.

personal:old skool toolz

personal: Fountain pen.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.

adidas:champions league

adidas: Champions League. FW10. AD: James Sadler. CW: James Fitt.

adidas:heritage

adidas: Heritage package. Global retail. AD: James Sadler. CW: James Fitt.

adidas:cool

adidas: Cool global retail. AD/Design: James Sadler & Harley Peddie. CW: James Fitt.

omega:2008 olympics

omega: 2008 - The world famous bird's nest-inspired stadium.

adidas:fed kits

adidas: Federation kits. CW: James Fitt. AD: Ben Bartels.

adidas:12th man

adidas: 12th Man. CW: James Fitt. AD: Alan von Lutzau & Ben Bartels.

adidas:fed kits

adidas: FederatioFederation kits. CW: James Fitt. AD: Ben Bartels.n kits. CW: James Fitt. AD: Ben Bartles.

adidas:live quest

adidas: The The Live Quest was a live art project that captured the best moments from every day of the World Cup. The paintings were then auctioned to raise money for the Nelson Mandela Foundation 46664. See the project at http://adidasthequest.com/ CW: James Fitt. AD: Julian Wade. D&AD in book and One Show in book.

omega:007

omega: Testing materials and LED's.

adidas:world cup 2010

adidas: The Quest. CW: James Fitt. AD: Ben Bartels.