adidas:microbounce

adidas: Microbounce SS07. AD: James Sadler & Rosita Rawnsly-Mason. CW: Stacey Lee.

adidas:microbounce

adidas: We designed a series of unfortunate characters based on the cells in the heel of the shoe and documented their failed attempts at trying to make it into the bounce squad.

adidas:microbounce

adidas: First 3D render of our angry cell.

adidas:microbounce

adidas: Character development.

adidas:microbounce

adidas: Character development.

adidas:microbounce

adidas: Print: Fear.

adidas:microbounce

adidas: Print: Anger.

adidas:microbounce

adidas: Print: Dejected.